Freelance Producer—St. Petersburg, Florida
New Balance x Danielle Collins
Video and stills production
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Danielle Collins for New Balance Tennis
Professional tennis star Danielle Collins is known for her dynamic personality and fierce talent on the court. Thanks to an opportunity to lead a production with New Balance and Matthew Coughlin Photography, I learned she’s also downright fun to have on set.
The single-day in-studio shoot took place in Danielle’s hometown of St. Petersburg, Florida. Danielle’s travel schedule was tight — giving us only a four-hour window of her time before she was heading out of town for her next match. We completed product shots and flat lays prior to her arrival and jumped into action with stills and video the moment her hair and make-up was complete. The New Balance client was unable to be on-set, so I acted as a client contact throughout the shoot as well—getting approvals of uploaded images and styling along the way.
At-a-Glance
Client: New Balance
Location: St. Petersburg, FL
Photographer/Director: Matthew Coughlin
Producer: Stephanie Boerjan
Camera Operator: Grant Tyson
Photo Assistant: Blake Baylor
Post Editor: Nick Gray
Wardrobe: Michelle Price
Hair Stylist: Juliana Colon Silva
Make-up Stylist: Marcella Cardinal
PA: Raizza Borja